Revenue Funnel Diagnostic
Identified and fixed the biggest leak in the sales funnel, lifting conversion by 22%.
Data AnalysisGrowth
Problem
Conversion had been quietly declining for two quarters with no clear owner or diagnosis.
What I built
A full funnel diagnostic isolating exactly where leads were being lost.
My contribution
Ran the full diagnostic solo and proposed and implemented the fix.
Process
Rebuilt the funnel model
Modelled every stage transition to find where numbers didn't add up.
Isolated the leak
Found a mis-routed lead stage silently dropping qualified leads.
Outcome
Funnel conversion increased 22% after fixing a single mis-routed lead stage.