European Market Entry Playbook
Operational playbook for entering three new markets in nine months.
Executive CommunicationOperationsSystems Thinking
Problem
Each new market launch was being run as a one-off project with no shared process.
What I built
A reusable playbook covering legal, hiring, and operational setup for market entry.
My contribution
Authored the playbook from the first market's lessons and ran the next two launches directly.
Process
Ran the first market manually
Learned the real requirements by doing it the hard way once.
Codified the playbook
Turned lessons into a repeatable, checklist-driven process.
Outcome
Three market launches completed ahead of schedule using a single repeatable playbook.