Product Launch Operating System

Built the repeatable process used across 12 product launches.

Product ThinkingSystems ThinkingWorkflow Design

Problem

Every product launch reinvented its own process, with inconsistent quality and missed steps.

What I built

A standard launch operating system with clear ownership at each stage.

My contribution

Designed the system after auditing five previous launches for what consistently went wrong.

Process

  1. Audited past launches

    Found the same three failure points recurring across launches.

  2. Built the standard system

    Created a checklist and ownership model teams could reuse.

Outcome

Launch prep time fell by roughly a third after the second iteration of the system.