Zero-to-One Ops Stack

Built the entire operational stack — CRM, support, finance automations — for a 6-person startup.

AutomationStartup ExperienceSystems Thinking

Problem

A brand-new startup had no operational infrastructure at all — no CRM, no finance process, no support system.

What I built

A lean, fully-automated operational stack covering CRM, finance, and customer support.

My contribution

Designed and built the entire stack solo within the company's first month.

Process

  1. Prioritised ruthlessly

    Built only what was needed to not break at the next milestone.

  2. Automated from day one

    Wired automations in from the start rather than bolting them on later.

Outcome

Company ran its first six months of operations without hiring a single ops hire.